The Arabian Travel Market (ATM), the leading global showcase for the travel and tourism sector, is preparing for its landmark 31st edition at the Dubai World Trade Centre from May 6 to 9. Over 41,000 visitors and a record 2,300 exhibitors from 165 countries are expected to participate, underscoring ATM’s growing international influence.
This year’s theme, ‘Empowering Innovation – Transforming Travel through Entrepreneurship’, places startups and innovators at the centre of the industry’s future. Across four days, the programme will deliver more than 50 knowledge sessions featuring over 200 distinguished speakers addressing the sector’s most pressing trends and challenges.
H.E. Issam Abdulrahim Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, will inaugurate the event with a keynote outlining Dubai’s tourism ambitions. The agenda also features a Ministerial Debate on advancing tourism integration across the GCC and a Market Insights Summit exploring the rising prominence of China, India, and Latin America in global tourism growth.
The event will introduce the Future Stage tomorrow, spotlighting emerging forces shaping the travel landscape. Sessions will examine the future of Middle Eastern hospitality, advances in island tourism, and the impact of global economic disruptions on travel behaviours. According to Danielle Curtis, Exhibition Director ME for ATM, participation from exhibitors has surged by 26% compared to last year, signalling renewed confidence and momentum in the sector.
Sustainability remains a core pillar of the exhibition. The Sustainability Summit will address Environmental, Social, and Governance (ESG) priorities for tourism stakeholders, while the Sustainable Stand Award will honour exhibitors demonstrating meaningful progress in carbon reduction and responsible operations.
ATM 2024 is supported by strategic partners including the Dubai Department of Economy and Tourism, Emirates, IHG Hotels & Resorts, and Al Rais Travel. As the industry’s most influential annual meeting point, the event will offer unparalleled opportunities for networking, business development, and innovation in global travel and tourism.
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