Visit Maldives is launching 2026 with an ambitious international exhibition and roadshow program designed to consolidate the Maldives’ status as a premier global tourism destination while deepening partnerships across priority source markets.
The organization’s first-quarter schedule features participation in several major travel trade events. The campaign opens with FITUR 2026 in Madrid (January 21-25), immediately followed by the Travel and Adventure Show in New York (January 24-26), targeting both trade professionals and consumers across European and North American markets.
February brings Visit Maldives to SATTE 2026 in New Delhi (February 25-27), focusing on India – one of the destination’s most rapidly expanding source markets. The quarter concludes with appearances at ITB Berlin (March 3-5), the world’s premier travel trade exhibition offering access to tour operators, airlines, media, and strategic partners globally, and MITT Moscow (March 11-13), maintaining engagement with Russia and CIS markets.
The Middle East receives special attention through the ‘Visit Maldives Week in Arabia’ roadshow (April 26-30, 2026), featuring dedicated trade events across Kuwait, Jeddah, and Riyadh. This initiative provides concentrated engagement opportunities with Arabian travel professionals.
The second quarter’s centerpiece is the Arabian Travel Market (ATM) Dubai (May 4-7), serving as Visit Maldives’ flagship trade exhibition for 2026. Building on successful outcomes and partnerships established at ATM 2025, the Dubai event offers crucial access to Middle Eastern and international travel trade networks, facilitating destination marketing, airline partnerships, and commercial agreements.
Beyond major exhibitions, Visit Maldives will conduct targeted market roadshows and partnership programs in Q2, developed in collaboration with industry stakeholders. These joint initiatives aim to strengthen trade connections, promote both resort and guesthouse sectors, and ensure comprehensive representation of Maldivian tourism businesses across key markets.
Through this integrated Q1-Q2 trade engagement strategy, Visit Maldives seeks to maintain global destination visibility, build trade confidence, and support robust booking performance throughout 2026, while partnering closely with industry stakeholders to generate measurable results and sustained value for the Maldivian tourism sector.
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