Visit Maldives hosts, top travel agents, from the Indian market. The purpose of this familiarization (FAM) trip is to create destination awareness and achieve better arrival numbers by bringing travel agents from the Indian market. Furthermore, the trip aims to promote the destination through their respective platforms and educate the travel agents about the destination which will help them to make curated packages for the Indian audience. The travel agents will stay in the Maldives from 1st March to 7th March 2021.
The team consists of partners from Aplus Travel, Carnation Travel, TravelBullz, Kesari Tours, and Thomas Cook. These leading travel and tour management companies have a pan India presence and are specialized in the execution of Individual travel, group Packages, MICE & Leisure groups. The team is hosted by Heritance Aarah, Grand Park Kodhipparu Maldives, and Emerald Maldives. The travel agents’ group will do a site inspection of all three properties, and experience the signature cuisines, health & wellness offerings, and snorkeling among the many other experiences.
February is a remarkable month in terms of arrivals from the Indian market. The positive growth from the market made India the top source market to the Maldives, overtaking Russia recently this month. To sustain this momentous growth, Visit Maldives continuously conducts several marketing activities such as joint marketing promotions with stakeholders, media familiarization trips, and other high-impact digital promotional activities. With flight connections from major cities of India, Visit Maldives aims to target a wider audience of India with the marketing activities.
The Maldives reopened the borders on 15th July 2020 with stringent safety measures, and to ensure the safety of all tourists and the citizens, and the naturally distanced nature of the islands ensures safety for all tourists. Maldives has commenced the COVID-19 vaccination program across the country. Maldives tourism is recovering with impressive results in 2021. The daily arrivals surpassed 5,100 on 21st February 2021 which was a new record after reopening the borders. While the markets are gradually opening, Visit Maldives is prompting the destination with global activities such as campaigns with TripAdvisor, Expedia, and Joint promotions with major airlines.
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