The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled an enhanced logo and refreshed brand identity, marking a subtle yet considered evolution of the iconic Maldives destination brand. The refinements focus on improving consistency, impact and recognition across all channels.
The updated logo features nuanced colour adjustments and a more prominent logotype to boost visibility, particularly in high-exposure settings such as outdoor media. While maintaining its familiar look and feel, the refreshed design strengthens brand clarity and coherence.
Alongside the logo update, Visit Maldives has introduced refined brand guidelines that include refreshed typography and streamlined design elements. The new approach places greater emphasis on destination-led imagery and reduces the use of supporting graphics, resulting in a cleaner, more modern visual language.
These enhancements underscore Visit Maldives’ commitment to positioning the Maldives as a leading global destination while retaining the warmth and identity of a beloved brand. The updated branding officially came into effect on 6 July 2025 across all platforms and communication mediums.
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